Thursday, March 3, 2011

多干几行的好处 Multiple careers are better than one

I have always been transfixed by those who lead multiple careers. They are the ones who refuse to be typecast but instead break convention by embracing a variety of roles, sometimes simultaneously, more often consecutively. To me they are among the most impressive businesspeople, switching vocations and accumulating new skills as they go, achieving great feats across different disciplines. Undoubtedly one of the true joys of being an entrepreneur is that you are not trapped in one stifling occupation but are free to roam.

There was much less prejudice against such wholesale reinventions in previous eras. Characters such as Benjamin Franklin were not seen as dilettantes, despite the fact that he was an author, inventor, printer and politician – among myriad other activities. Above all, he was a man who believed one should make one’s mark in the world and not waste time. I have a poster on my wall from the RSA, where he was a fellow, with a marvellous quote from him: “If you would not be forgotten as soon as you are dead and rotten, either write things worth reading or do things worth writing.” These sorts of legendary polymaths must be human whirlwinds, forever in motion, leading three lives while the rest of us struggle to make progress in just one. But there is no good reason why anyone should be obliged to stick neurotically to a single work trajectory for half a century. We shall probably all have to earn a living until the age of 70, so why not plan to convert to a different field of endeavour in midlife? It is the way to avoid the boredom of sticking to just one discipline. A more recent renaissance figure is John Freeman. Face to Face, his pioneering series of television interviews from 1958 to 1962, has just been re-released on DVD by the BBC. He pursued an astonishing variety of trades. After university he served as an officer in the second world war, became a Labour MP for 10 years, then worked as a broadcaster, edited the New Statesman magazine, served as British ambassador in Washington, then as chairman of television company LWT, finally becoming a university professor in California. It is his 96th birthday this week. Could someone in the 21st century shift professions so seamlessly? I fear they would be dismissed as amateurish or lightweight. Yet surely the experience accumulated across a range of crafts can be immensely valuable. If you focus for decades on one narrow speciality, then you risk becoming blinkered and stale. I accept that “domain knowledge” is essential to excel in any calling. But 20 years must be sufficient to become truly expert. What then? Clearly, casting aside all that training, those qualifications, networks and reference points, is a scary step. Yet where is the excitement in an existence of routine and predictability? We should all attempt to pursue life-long learning in pastures new as a fundamental goal. Ronald Reagan is another great example of defiance towards those who would pigeonhole you. Initially he enjoyed reasonable success as a Hollywood actor, served in the US Army, and then became a union boss, as president of the Screen Actors Guild. Subsequently, he worked as a spokesman for General Electric and was later elected governor of California. In the 1980s, he was twice elected US president and is considered by many of his countrymen to be the most successful holder of that office in modern times. Reagan skilfully used his early jobs to gain public recognition, master the art of public oration, understand leadership and develop an appeal to ordinary citizens. A rather more interesting way to gain judgment and credibility than working as a party hack, which so many of today’s politicians appear to do as their form of apprenticeship. Not everyone can afford to make wholesale changes to their livelihoods while in their prime – but many actually fail to do it through fear or laziness. Yet even cautious individuals can enjoy renewal once they are notionally retired from a first career. Everyone possesses a range of talents; and we should all aim to have second or even third acts in our working lives.

我一向对那些从事过多重职业的人啧啧称叹。他们是一群拒绝定型的人,一群乐于体验各种角色(有时是同时体验不同角色,更多的时候是先后体验)以打破常规的人。对我而言,他们属于最令人印象深刻的那类商人——他们不断变换着职业,在转行时积累下新的技能,在不同领域取得巨大的成绩。毫无疑问,作为一位企业家的真正乐趣之一是,你不会困在一个令人窒息的职业里,你可以自由翱翔。

过去,人们对这种频繁转行的偏见远不像现在这么大。像本杰明•富兰克林(Benjamin Franklin)这样的人并没有被视为半吊子,尽管他曾当过作家、发明家、印刷工和政治家,还做过其它无数工作。但最重要的是,富兰克林相信一点:人应在世上雁过留声,不应虚度光阴。我的墙上贴着一幅英国皇家艺术学会(Royal Society of Arts)的海报(富兰克林曾是该学会会员),海报上引述了富兰克林的一句名言:“如果你不愿在辞世化作粪土后就立刻被人遗忘,那要么就写点值得一读的文字,要么就做点值得记载的事情。”

这类传奇式的多面手肯定是些精力旺盛的人,永远都不需停顿,同时谱写着三种不同的人生,而我们其余的人甚至在一种人生中都很难有所进展。不过,人们毫无理由必须在半个世纪里执着于一条职业轨迹。既然在70岁前,我们可能都得为了生计而奔波,那么我们为什么不计划在中年之时转向另一个奋斗领域呢?如此一来,我们就可避免因固守一个行当而感到厌倦。

距我们更近的一个多面手是约翰•弗里曼(John Freeman)。他的开创性系列电视访谈节目《面对面》(Face to Face)曾在1958年至1962年间播出,该节目的DVD版刚刚由英国广播公司(BBC)重新发行。弗里曼干过的行当多得惊人。大学毕业后,他曾于二战时期担任军官,任工党议员10年,然后又当过广播员、《新政治家》杂志(New Statesman)编辑、英国驻华盛顿大使、伦敦周末电视公司(LWT)董事长,最后在加州任大学教授。近日他度过了自己96岁的生日。在21世纪,有谁能像他这样如此完美地实现职业转换?恐怕这类人会被视为半瓶子醋或是没什么真本事的人。

然而,你在各行各业积累下的经验无疑可以具有会非常宝贵的价值。如果你数十年来只专注于一个狭窄的行当,那么你可能会变得目光狭隘、思维过时。我承认,要想在任何一行脱颖而出,“领域内知识”都是至关重要的。但是,20年的时间肯定足够一个人真正地变成专家。接下来呢?抛弃所有受过的训练、相关资质、人际网络和参考点,无疑是令人心惊胆战的一步。然而,在一种平淡无奇的环境中生活,又有何令人兴奋之处呢?我们每个人都应当把毕生在新领域获取知识当作一个根本追求。

对那些把人严格归类的人士来说,罗纳德•里根(Ronald Reagan)是另一个令他们颜面扫地的范例。最初,里根曾是一名小有成就的好莱坞演员,在美国陆军服过役,而后成为一名工会领袖,即美国影视演员协会(Screen Actors Guild)主席。接下来,他担任过通用电气(GE)的发言人,后来又当选为加州州长。上世纪80年代,他曾两次当选美国总统,被很多美国人视为当代最成功的美国总统。他熟练地利用早期的工作去赢得公众认可、掌握公开演说艺术、理解领导才能并修得对普通公民的吸引力。相对于以党务工作为职业,这是一种更有趣的、获得判断力和可信性的方式——如今,许多政客似乎把党务工作当作一种实习期。

并非所有人都有能力在风华正茂之时频繁改变自己的谋生之道,但是,很多人未能做到这点实际上是因为恐惧或懒惰。然而,一旦在名义上从第一职业“退休”,即便是谨小慎微的人也能享受到新生的快乐。我们每个人都具备多种才能,都应把揭开自己职业生涯的第二幕甚至第三幕当作目标。

美国航运业的没落 Bye-bye, American shipping lines

Maersk Line, operator of the world’s biggest container fleet, this week announced plans for a very big ship indeed. The Danish company has ordered, from a South Korean yard, 10 vessels bigger than aircraft carriers that will carry vast quantities of Chinese-made goods from Asia to Europe.

全球最大的集装箱船队运营商马士基航运(Maersk Line)本周宣布,计划建造一批超大型船舶。这家丹麦公司从一家韩国造船厂订购了10艘比航空母舰还要大的船舶,用于把大量中国制造的货物从亚洲运往欧洲。

The missing party is the US, the country that not only invented the container shipping line industry in 1956, but is also the biggest national market for the iPods, shoes, car parts and foodstuffs that wend their way across the oceans from Shenzhen and Shanghai to Los Angeles. Yet the country that should, by heritage and size, be home to global shipping, is absent.

可惜这里找不到美国的身影。美国不仅在1956年缔造了集装箱航运产业,也是iPod、鞋、汽车零部件、食品等产品的最大国别市场,这些货物从深圳和上海飘洋过海,运抵洛杉矶。然而,这个无论从传统还是规模看、都应当引领全球航运业的国家,却在这里缺席了。

The two largest US-owned companies, Matson and Horizon Lines, occupy places 30 and 36 on Alphaliner’s table of container lines. Maersk, Mediterranean Shipping of Switzerland and CMA CGM Group of France are at the top, followed by others from Taiwan, Chile, Singapore, China, Japan, Germany and Korea. The US does better than that at World Cup soccer.

两家最大的美资公司,美森(Matson)和海天航运(Horizon Lines),在Alphaliner的集装箱航运企业名单上分别位列第30和36位。马士基、瑞士的地中海航运(Mediterranean Shipping)和法国的达飞海运集团(CMA CGM Group)名列榜首,台湾、智利、新加坡、中国、日本、德国和韩国的航运公司紧随其后。美国在航运业的表现,只是比世界杯足球赛上略好一些。

There are few such clear examples of an entire industry being blighted by trade protectionism as the US merchant marine fleet. The 1920 Jones Act, intended to protect US ships and shipping from international competition (or war) has effectively wiped them off the high seas. The US Navy, still the biggest and most powerful fleet in the world, has no substantial commercial counterpart.

由于贸易保护主义导致整个行业的衰败,像美国船运业这样明显的例子尚不多见。1920年颁布的《琼斯法案》(Jones Act)本意是保护美国货船和航运业免受国际竞争(或战争)的冲击,结果却导致美国货轮在公海上销声匿迹。美国仍然拥有全球最强大的海军,但却没有与之对应的强大商业船队。

The UK, which imposed the first of the Navigation Acts to protect its ships from Dutch competition in the 17th century, abolished its equivalent of the Jones Act in 1849. Yet the US still insists that all domestic cargo must be carried in US ships made in US shipyards, crewed by US citizens. As a result, it has a small container fleet that expensively supplies Guam, Alaska and Hawaii.

虽然英国在17世纪为保护本国船只免受来自荷兰的竞争,最早颁布了《航海法案》(Navigation Acts),但这部英国版的《琼斯法案》在1849年便已废止。而美国目前仍然要求,所有国内货物必须由本国造船厂制造的美国船只运输,船员也必须是美国公民。其结果是,美国集装箱航运业规模很小,只是以高昂的价格向关岛、阿拉斯加和夏威夷运送货物。

While US companies such as Boeing, General Electric, General Motors and Ford have built on a strong domestic market to compete globally in other forms of transport, Asian and European companies now dominate the world of shipping. Of the world’s 7,200 container ships in 2007, only 89 were US-registered compared with 1,250 European ships and 860 in Greater China, according to IHS Global Insight,

虽然波音(Boeing)、通用电气(General Electric)、通用汽车(General Motors)和福特(Ford)等美国公司依托强大的国内市场,在其他运输手段上参与全球竞争;但在航运业,亚洲和欧洲公司却占据着主导地位。环球通视(IHS Global Insight)数据显示,在全球7200艘集装箱货轮中,仅有89艘的注册地为美国,而欧洲有1250艘,大中华地区有860艘。

The irony is that container shipping – the innovation arguably most responsible for allowing trade globalisation by standardising the inefficient business of break-bulk cargo – was the brainwave of a US entrepreneur. In April 1956, Malcom McLean defied dockworkers’ unions by loading 58 containers on to the Ideal-X in Newark, New Jersey, and sailing to Houston, Texas.

而具有讽刺意味的是,集装箱航运——这一为了实现贸易全球化、而对效率低下的散装货物运输实施标准化的创新——正是美国企业家想出的点子。1956年4月,马尔科姆•麦克莱恩(Malcom McLean)不顾码头工人工会的反对,在新泽西州的纽瓦克向“理想-X号”(Ideal-X)装载了58个集装箱,随后驶往休斯顿。

The expense of ferrying containers in Jones Act ships and unloading at strictly-unionised ports means that most non-bulk cargo is now taken by road or rail instead. That has severely weakened the US industry – the two biggest US-owned lines, McLean’s Sea-Land and American President Lines, were acquired by Maersk and Neptune Orient Lines of Singapore in the 1990s (the US arm of Sea-Land became Horizon).

按照《琼斯法案》规定使用货轮运输集装箱、并在工会严格控制的码头卸货成本高昂,因此目前多数散货都通过公路或铁路运输。这严重削弱了美国的航运业,美国最大的两家航运公司——麦克莱恩创办的Sea-Land公司和美国总统航运公司(APL)——在20世纪90年代分别被马士基和新加坡东方海皇集团(Neptune Orient Lines)收购,Sea-Land美国分公司更名为海天航运(Horizon Lines)。

Maersk is building a ship about 310 times the size of the Ideal-X. Each of the Triple-E ships will hold 18,000 20ft equivalent container units (TEUs) when they go into service from 2013 and will be so large that they will not fit through even the enlarged Panama Canal. The Triple-Es will only be able to anchor at a few Asian, European and Gulf ports – no US port is big or efficient enough to cope.

马士基正在建造一艘尺寸约为理想-X号的310倍大的货船。这些3E级(Triple-E)船舶在2013年投入使用后,每艘可以装载1.8万个标准箱(TEU),由于体积太大,甚至无法通过拓宽后的巴拿马运河。3E级船舶只能在亚洲、欧洲和海湾地区的一些港口停靠——美国港口要么规模不够大、要么效率太低,不具备接待能力。

Like the Airbus A380, the Triple-E is a bet on a future of large vessels travelling among giant hubs rather than smaller and more flexible vessels. Marc Levinson, author of The Box, a book on containers, argues that the economies of scale at sea could be undermined by the difficulty of loading and unloading fast enough. Even a 16,000 TEU ship fills the equivalent of 30 mile-long container trains.

像空客A380一样,建造3E级船舶实际上是在押注未来属于往来在各大枢纽港之间的大型船舶、而非更小更灵活的船舶。马克•列文森(Mark Levinson)在《集装箱改变世界》(The Box)一书中表示,海上航运的规模经济效应,会因为货物装卸不够快而受到影响。即使是容量为1.6万标准箱,相当于30英里长的集装箱火车的货轮也会受到影响。

Yet there is no US shipping line equivalent of Boeing (which is developing the smaller 787 to travel point-to-point) to challenge Maersk’s vision. The US container shipping fleet is an average of 25 years old and the newer alternatives to the Triple-E will be developed and manufactured elsewhere.

然而,美国船运业并没有相当于波音的企业(波音正在研发较小的787型飞机,用于点对点飞行),无法挑战马士基的愿景。美国的集装箱运输船队的平均历史为25年,3E级货轮更新的替代型号将在其它国家开发和建造。

The weakness of the US shipping line industry is a strange anomaly given the leading role of the US consumer and US companies in global trade. North America has 28 per cent of the world’s container fleet and companies such as Walmart and Apple have pioneered global supply chains.

考虑到美国消费者和企业在全球贸易中的领导地位,美国船运业的疲弱显得十分古怪。北美拥有全球28%的集装箱船队,而沃尔玛(Walmart)和苹果等公司也是全球供应链的先驱。

The growth of shipping shows no sign of halting, despite the 2009 downturn (the only recession in the container industry’s half-century history). The World Trade Organisation estimates that merchandise trade volumes rose by 13.5 per cent in 2010 after falling by 12.2 per cent in 2009, and China is rapidly extending new commercial trade routes between Asia, Africa and Latin America.

航运业的增长丝毫没有停顿的迹象,尽管2009年经历了低迷——这是集装箱运输业半个世纪以来唯一的一次衰退。世界贸易组织(WTO)估计,商品交易规模在2009年下降12.2%后,2010年上涨了13.5%,而中国正在亚洲、非洲和拉美快速拓展新的商业贸易路线。

“We believe that the way the world works is not going to change fundamentally. The benefits of trade are still there and we don’t expect European and US consumers to stop consuming,” says Soren Andersen, vice-president of ships for Maersk. That seems like a solid enough bet on globalisation, yet no US company is big enough to make it.

“我们相信,世界运转的方式不会发生根本性的改变。贸易的益处仍然存在,我们也不认为欧洲和美国消费者会停止消费。”马士基负责船队的副总裁索伦•安德森(Soren Andersen)表示。这似乎是对全球化一个可靠押注,而美国却没有一家足够大的公司能付诸行动。

Curiously in a country devoted to free enterprise, the Jones Act has not been seriously challenged – though Senator John McCain lived up to his “maverick” self-description last year by mooting its abolition. An alliance of shipping companies, trade unions and US shipyards has blocked liberalisation.

奇怪的是,在一个笃信自由企业的国家,为什么《琼斯法案》从未遭遇过严峻挑战?虽然约翰•麦凯恩(John McCain)参议员去年曾提议废止该法案——此举配得上他“特立独行”的自我判断——然而航运公司、工会和美国船厂却联合阻止了这一自由化举措。

Meanwhile, the rest of the world has sailed on.

值此之际,其他国家却扬帆猛进。

美国航运业的没落

Playboy 2011-01-02 Philippines

下载地址:http://www.xun6.com/file/a901cc115/Playboy+2011-01-02+Philippines.pdf.html
更多旧档:http://www.xun6.com/folder/4cb97e4/1/Playboy.html
《花花公子》(playboy)是美国著名的成人休闲杂志,以性文化和成人性教育内容为主。它在全世界三十多个国家和地区用9种文字出版,拥有近3000万读者。它的最高发行量曾达800万份,长期保持200-300万份。目前,《花花公子》的名次居全美国所有杂志的第12位。在文化生活类杂志中居第一位。多年来,中国大陆民众把《花花公子》当作一个色情淫秽的刊物,其实不然。《花花公子》在传播性文化、推行健康的性生活、普及成人性教育知识方面,是一个较为严肃的生活杂志。《花花公子》每月出版,内容除了女性裸照和艳照外,还有人物专访,迈克尔·乔丹、鲍伯·迪伦、比尔·盖茨等都接受过《花花公子》采访。此外,尚有文章介绍时装、饮食、体育、消费等。它的读者多为中产阶级的男性知识分子群。

Playboy 2011-01-02 Philippines

Playboy 2011-01-02 Serbia

下载地址:http://www.xun6.com/file/6479a1115/Playboy+2011-01-02+Serbia.pdf.html
更多旧档:http://www.xun6.com/folder/4cb97e4/1/Playboy.html
《花花公子》(playboy)是美国著名的成人休闲杂志,以性文化和成人性教育内容为主。它在全世界三十多个国家和地区用9种文字出版,拥有近3000万读者。它的最高发行量曾达800万份,长期保持200-300万份。目前,《花花公子》的名次居全美国所有杂志的第12位。在文化生活类杂志中居第一位。多年来,中国大陆民众把《花花公子》当作一个色情淫秽的刊物,其实不然。《花花公子》在传播性文化、推行健康的性生活、普及成人性教育知识方面,是一个较为严肃的生活杂志。《花花公子》每月出版,内容除了女性裸照和艳照外,还有人物专访,迈克尔·乔丹、鲍伯·迪伦、比尔·盖茨等都接受过《花花公子》采访。此外,尚有文章介绍时装、饮食、体育、消费等。它的读者多为中产阶级的男性知识分子群。

Playboy 2011-01-02 Serbia

Playboy 2011-01 Argentina

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更多旧档:http://www.xun6.com/folder/4cb97e4/1/Playboy.html
《花花公子》(playboy)是美国著名的成人休闲杂志,以性文化和成人性教育内容为主。它在全世界三十多个国家和地区用9种文字出版,拥有近3000万读者。它的最高发行量曾达800万份,长期保持200-300万份。目前,《花花公子》的名次居全美国所有杂志的第12位。在文化生活类杂志中居第一位。多年来,中国大陆民众把《花花公子》当作一个色情淫秽的刊物,其实不然。《花花公子》在传播性文化、推行健康的性生活、普及成人性教育知识方面,是一个较为严肃的生活杂志。《花花公子》每月出版,内容除了女性裸照和艳照外,还有人物专访,迈克尔·乔丹、鲍伯·迪伦、比尔·盖茨等都接受过《花花公子》采访。此外,尚有文章介绍时装、饮食、体育、消费等。它的读者多为中产阶级的男性知识分子群。

Playboy 2011-01 Argentina

南方人物周刊 2011-02-28

下载地址:http://yunfile.com/file/zhaothomas/106a23a8/

http://www.xun6.com/file/8adcff102/%E5%8D%97%E6%96%B9%E4%BA%BA%E7%89%A9%E5%91%A8%E5%88%8A+2011-02-28.pdf.html
更多下载:http://www.xun6.com/folder/fe20311/1/Southern+People+Weekly.html
《南方人物周刊》是南方日报报业集团主管、南方周末出品的综合类人物周刊。它以“记录我们的命运”为办刊宗旨,以“平等、宽容、人道”为理念,关注那些“对中国的进步和我们的生活产生重大影响的人、在与命运的抗争中彰显人类的向善力量和深遂驳杂的人性魅力的人”,为历史留存一份底稿,为读者奉上一席精神的盛宴。
《南方人物周刊》融新闻性与可读性为一体,适合中高端读者的品味,使您在闲暇时光,翻阅一幅幅具有视觉冲击力的图片和一篇篇平实优美的文字,从他们的故事中感悟时代的变迁和人性的魅力,为他们的故事而感动,为他们的命运而感慨,为他们的成功而感叹。

南方人物周刊 2011-02-28

简氏防务周刊Jane's Defence Weekly 2011--03-02

下载:http://yunfile.com/file/zhaothomas/dc949901/

http://www.xun6.com/file/ffd6ff102/%E7%AE%80%E6%B0%8F%E9%98%B2%E5%8A%A1%E5%91%A8%E5%88%8AJane%27s+Defence+Weekly+2011--03-02.pdf.html
在线浏览:http://www.doc88.com/zhaotong-doc-118637-11-1.html

于1984年创刊,现已成为简氏集团名气最大的旗舰出版物。该周刊以报道军事和安全事务为主,读者主要是政府、军方和工商界负责防务的决策者。杂志编辑部只有15名编辑,其中3名在华盛顿、1名在曼谷,本部的11名编辑也分别来自英国、美国、加拿大以及荷兰等国家。与之相比,周刊撰稿人队伍却非常庞大,有近70名特约记者遍布全球各地。该杂志的成功秘诀主要有两点:一个是树立起客观公正的形象。不论是对西方国家还是其他国家,均力求不偏不倚,至少做到没有明显的偏见。另一个则是要建立可靠的官方信息渠道。

Jane's Defence Weekly 2011--03-02

Playboy 2011-01 Brazi

下载地址:[分卷压缩,全部下载才能打开]

http://www.xun6.com/file/d0b823115/Playboy+2011-01+Brazi+.part1.rar.html

http://www.xun6.com/file/01889d102/Playboy+2011-01+Brazi+.part2.rar.html
更多旧档:http://www.xun6.com/folder/4cb97e4/1/Playboy.html
《花花公子》(playboy)是美国著名的成人休闲杂志,以性文化和成人性教育内容为主。它在全世界三十多个国家和地区用9种文字出版,拥有近3000万读者。它的最高发行量曾达800万份,长期保持200-300万份。目前,《花花公子》的名次居全美国所有杂志的第12位。在文化生活类杂志中居第一位。多年来,中国大陆民众把《花花公子》当作一个色情淫秽的刊物,其实不然。《花花公子》在传播性文化、推行健康的性生活、普及成人性教育知识方面,是一个较为严肃的生活杂志。《花花公子》每月出版,内容除了女性裸照和艳照外,还有人物专访,迈克尔·乔丹、鲍伯·迪伦、比尔·盖茨等都接受过《花花公子》采访。此外,尚有文章介绍时装、饮食、体育、消费等。它的读者多为中产阶级的男性知识分子群。

Playboy 2011-01 Brazi